Candere signs Shah Rukh Khan as brand ambassador

The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, says Candere Director Ramesh Kalyanaraman

Hyderabad: Candere, the lifestyle jewellery brand from the House of Kalyan, has appointed Shah Rukh Khan as its brand ambassador, marking a pivotal moment in its national expansion strategy.

This partnership underscores Candere’s commitment to redefining jewellery for a new customer category – celebrating individuality, meaningful gifting, and everyday self-expression. With his global appeal and timeless charm, Shah Rukh Khan perfectly aligns with Candere’s vision, a press release said.

Ramesh Kalyanaraman, Director, Candere said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift – especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged.”

Shah Rukh Khan, Brand ambassador, Candere commented, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today.”